The business of resort management
Murphy Peter E.
Библиографическое описание
- Издательство
- Elsevier/Butterworth-Heinemann
- Год издания
- 2008
- Объём
- 346 с.
- ISBN
- 978-0-7506-6661-9
- Шифр
- GT3405 - .M87
- Авторский знак (Кеттер)
- .M87
- Авторский знак (Хавкина)
- M 96
- Индекс ББК
- 65.432
- Индекс LCC
- GT3405
- Дисциплина
- Введение в гостеприимство (англ.яз.), Гостиничный менеджмент (англ.яз.), Маркетинг дестинаций (англ.яз.), Экономика (англ.яз)
Ключевые слова
Тематические рубрики
- Economics - The economics of tourism
- Special events - Management
Аннотация
Sustainable Resorts Profitably combines business management principles with environmental and social concerns to offer development solutions to these questions. By taking an holistic and contemporary approach to the problem of developing sustainable tourism operations, this book provides a comprehensive assessment of the strategies that need to be considered by various governments, developers and, in particular, the customer-investor. The major features of resort development covered by this book include: • Environmental scanning of principal external and internal influential factors • The curse and blessings of seasonality • Competition for people’s recreation and retirement dollars • Guest activity programming • Environmental issues • Cruise ships as mobile resorts • Staffing issues in isolated areas • Financial challenges for owners and operators alike • Risk Management • Mutually beneficial options for various stakeholders Based on an analysis of global resort opportunities and trends, the book focuses on those generic features that differentiate regional resort management from urban-centric management needs and priorities