Marketing for Tourism
Книга

Marketing for Tourism

Holloway J.C.

Универсальный читальный залИндекс: G155.A1 - H65

Библиографическое описание

Издательство
Pearson Educacion Limited
Год издания
2004
Объём
510 с.
ISBN
978-0-273-68229-5
Шифр
G155.A1 - H65
Авторский знак (Кеттер)
H65
Авторский знак (Хавкина)
H 75
Индекс ББК
65.433я73
Индекс LCC
G155.A1
Дисциплина
Маркетинг (англ.яз.), Маркетинг туризма (анг.яз.), Основы туризмологии (англ.яз.)

Ключевые слова

marketingtourismtourism economics

Тематические рубрики

  • Economy - Tourism Economics
  • Tourism - Marketing

Аннотация

The book is designed to be read by students and others starting out in their careers in the travel and tourism business. It is ideally suited to those studying for General National Vocational Qualifications (GNVQs) in Leisure and Tourism at levels 3 and 4, as well as those on Higher National Diploma (HND) courses, or as an introductory text for first degree courses, in which tourism marketing is studied either as a core or as an option.