Sustainable tourism development : futuristic approaches

Ключевые слова

Тематические рубрики

• Economy - Tourism economics
• Sustainable tourism

Аннотация

The book explores the importance of destination branding and destination marketing and their impact on sustainability in tourism. This book includes insights into new methods for branding and marketing destinations to maximize economic impact, and discusses the growing impact of social media on tourist interest. The chapters cover a number of important topics such as post-disaster tourism marketing, cultural and cultural tourism, ecotourism, community-based nature tourism, community participation in destination development, benchmarking to assess the effectiveness of destinations, sustainable food practices in tourism, and much more