Consumer behavior in travel and tourism

Ключевые слова

Тематические рубрики

• Economy - Tourism economics
• Tourism - Travel - Consumer behavior

Аннотация

Consumer Behavior in Travel and Tourism will give professionals, professors, and researchers in the field up-to-date insight and information on trends, happenings, and findings in the international hospitality business arena. A great resource for educators, this book is complete with learning objectives, concept definitions, and even review questions at the end of each chapter. From this book, readers will understand and learn the needs and preferences of tourists and how to investigate the process of destination