The pyramid principle : logic in writing and thinking

Ключевые слова

Тематические рубрики

• Philological Sciences - English - Business English
• Business writing
• English language - Business English

Аннотация

This book teaches how to effectively write written documents and oral presentations. According to the author's theory, the text of a business document is well perceived only if its ideas are logically interconnected and built according to the pyramid principle. Only such a structure makes the message as accessible as possible for understanding, because thoughts are presented in an order that is optimal for perception. This theory has stood the test of time: the author has been teaching his course for many years in major business schools, universities and companies. Barbara Minto's "Golden Rules" are necessary for everyone who has to deal with the preparation of reports, memos, reports, speeches, presentations, as well as for everyone who wants to learn how to express their thoughts extremely clearly and correctly, regardless of the type of activity.