An SPSS guide for tourism, hospitality and events researchers

Ключевые слова

Тематические рубрики

• Economics - Tourism Economics
• SPSS (Computer file)
• Tourism - Statistical methods
• Hospitality industry - Statistical methods
• Special events - Management - Statistical methods

Аннотация

This is the first book to provide the student of tourism, hospitality and events with all that they need to undertake statistical analysis using SPSS for research in their industry. Employing examples directly from the tourism, hospitality and events sector, it provides a comprehensive explanation on how appropriate statistical tools and methods can be identified for this research context and provides a step-by-step demonstration on how to carry out the chosen statistical operations. Each chapter opens with a sector-specific case study reflecting current research trends and issues from a range