Consumer behavior : buying, having, and being
Книга

Consumer behavior : buying, having, and being

Solomon Michael

Универсальный читальный залИндекс: HF5415.32 - .S65

Библиографическое описание

Издательство
Pearson Education
Год издания
2020
Объём
640 с.
ISBN
978-1-292-31810-3
Шифр
HF5415.32 - .S65
Авторский знак (Кеттер)
.S65
Авторский знак (Хавкина)
S 70
Индекс ББК
65.290-2
Индекс LCC
HF5415.32
Дисциплина
Consumer Behaviour, Marketing

Ключевые слова

consumer rulesperceptionlearning and memorymotivation and valuesself-awareness and lifestyleattitude change and interactive communicationindividual decision-makingpurchase and disposalgroup influence and opinion leadershipdecision-making in organizations

Тематические рубрики

  • Economics - Marketing
  • Consumer behavior

Аннотация

Using a lively writing style, examples that relate directly to students as consumers, and cutting-edge research, this critical examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.