Obviously Awesome : how to nail product positioning so customers get it, buy it, love it
Книга

Obviously Awesome : how to nail product positioning so customers get it, buy it, love it

Dunford April

Public Library · 1 экз.Индекс: HF5438.25 - .D86

Библиографическое описание

Издательство
Ambient Press
Год издания
2019
Объём
189 с.
ISBN
978-1-9990230-0-3
Шифр
HF5438.25 - .D86
Авторский знак (Кеттер)
.D86
Авторский знак (Хавкина)
D 90
Индекс ББК
65.290-2
Индекс LCC
HF5438.25
Дисциплина
Управление продуктом

Ключевые слова

marketingdesignproduct managementuser research

Тематические рубрики

  • Экономика - Управлене предприятием
  • Selling
  • Selling - Vocational guidance

Аннотация

You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.