The culture code : an ingenious way to understand why people around the world buy and live as they do
Книга

The culture code : an ingenious way to understand why people around the world buy and live as they do

Rapaille Clotaire

Public Library · 1 экз.Индекс: HM1041 - .R37

Библиографическое описание

Издательство
Broadway Books
Год издания
2007
Объём
213 с.
ISBN
978-0-7679-2057-5
Шифр
HM1041 - .R37
Авторский знак (Кеттер)
.R37
Авторский знак (Хавкина)
R 22
Индекс ББК
71.0
Индекс LCC
HM1041
Дисциплина
Массовая культура

Ключевые слова

consumer behaviorsocial perceptioncognition and culturenational characteristics

Тематические рубрики

  • Культурология - Теоретическая культурология
  • Social perception
  • Cognition and culture
  • National characteristics
  • Consumer behavior - Psychological aspects

Аннотация

In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.