Press Start : Using Gamification to Power-Up Your Marketing
Книга

Press Start : Using Gamification to Power-Up Your Marketing

Griffin Daniel

Public Library · 1 экз.Индекс: HF5415 - .G75

Библиографическое описание

Издательство
Bloomsbury Publishing
Год издания
2019
Объём
278 с.
ISBN
978-1-4729-7051-0
Шифр
HF5415 - .G75
Авторский знак (Кеттер)
.G75
Авторский знак (Хавкина)
G 83
Индекс ББК
65.290-2
Индекс LCC
HF5415
Дисциплина
Marketing

Ключевые слова

marketingmarketing campaignsmarketing gamification

Тематические рубрики

  • Marketing

Аннотация

Written specifically for marketing professionals, Press Start explores the benefits and uses of gamification, and ties together motivational psychology and case studies with popular game mechanics and design principles. More importantly, the book will provide readers with a step-by-step guide for successfully designing their own marketing gamification solutions.