How Coca-Cola took over the world : ... and 100 more amazing stories about the world's greatest brands
Книга

How Coca-Cola took over the world : ... and 100 more amazing stories about the world's greatest brands

Lury Giles

Public Library · 1 экз.Индекс: HD69.B7 - L87

Библиографическое описание

Издательство
LID Publishing Limited
Год издания
2017
Объём
335 с.
ISBN
978-1-911498-25-4
Шифр
HD69.B7 - L87
Авторский знак (Кеттер)
L87
Авторский знак (Хавкина)
L 96
Индекс ББК
65.29
Индекс LCC
HD69.B7
Дисциплина
Бренд-менеджмент (англ.яз)

Ключевые слова

innovationcommunicationbrandingmarketing strategyoriginsnaming and identitiesrepositioning and rennovation

Тематические рубрики

  • Economy - The economy of the enterprise
  • Branding (Marketing)
  • Brand name products

Аннотация

A cross between a business book and a storybook, How Coca-Cola Took Over the World is a collection of 101 accessible, enjoyable and informative tales of some of the world's greatest brands, including Tiffany's, Mercedes, Apple, Pinterest, Chanel No. 5, Corona, Brewdog, Spanx, LG, KFC, WWF, Guinness World Records and Coca-Cola.