The portable MBA in entrepreneurship case studies

Ключевые слова

Тематические рубрики

• Economics - General Economic Theory
• New business enterprises - Management - Case studies
• Small business - Management - Case studies
• Venture capital - Case studies
• Entrepreneurship - Case studies

Аннотация

In The Portable MBA in Entrepreneurship Case Studies you'll meetpeople who have used the business theories and practices presentedin The Portable MBA in Entrepreneurship to start and run their ownentrepreneurial ventures. You'll get a real sense of what it takesto conceive, develop, finance, and operate a business, and howparticular elements, such as business plans and financialforecasts, function in the real world. These case studies cover abroad variety of service and product industries: retail, wholesale,mail order, and Internet. You'll discover the trials and rewards ofstarting a travel agency, launching a new glass-cleaning product,setting up a fashion Web site, and selling women's hosiery throughdirect mail. Other studies cover ventures in the computer industry,the restaurant business, automobile service franchising, andbusiness consulting.