Essentials of marketing research
Книга

Essentials of marketing research

Babin Barry

Универсальный читальный залИндекс: HF5415.2 - .B33

Библиографическое описание

Издательство
Cengage
Год издания
2022
Объём
490 с.
ISBN
978-1-337-69397-4
Шифр
HF5415.2 - .B33
Авторский знак (Кеттер)
.B33
Авторский знак (Хавкина)
B 11
Индекс ББК
65.290-2
Индекс LCC
HF5415.2
Дисциплина
Marketing Research and Anlaysis

Ключевые слова

data analysisthe role of marketing researchinformation systems and knowledge managementmarketing research process: overviewsecondary data research in the digital ageexperimental researchsamplingstatistical theory

Тематические рубрики

  • Economics - Marketing
  • Marketing research

Аннотация

“Contains detailed discussions of the process, with numerous examples from the industry. Coverage on international marketing research expands the readers' ability to deal with issues that are not encountered in the domestic country research. Discussion on how to apply marketing research in various marketing applications is presented.”