Dealing with an angry public : the mutual gains approach to resolving disputes

Ключевые слова

Тематические рубрики

• Mass media
• Public relations - United States
• Issues management - United States
• Corporate image - United States

Аннотация

This book aims to help business and government leaders negotiate, rather than fight, with their critics. It shows how to identify who the public is, whose concerns to address first, which people and organisations must be convinced of the legitimacy of action taken and how to assess and respond to different types of anger effectively. Acknowledging the crucial role played by the media in shaping public perception and understanding, the authors suggest a way to develop media interaction which is consistent with mutual gain, and also discuss the type of leadership that corporate and government managers must provide