Nudge : the final edition

Ключевые слова

Тематические рубрики

• Экономика
• Economics - Psychological aspects
• Choice (Psychology) - Economic aspects
• Decision making - Psychological aspects
• Consumer behavior

Аннотация

"Every day we make choices--about food and other purchases, financial investments, our children's health and education, even the causes we champion or the planet itself. Unfortunately, we often choose poorly. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nudge shows how sensible "choice architecture" can help us to overcome the biases that lead to bad decisions and nudge us toward the best decisions for ourselves, our families, and our society"