The hero and the outlaw : building extraordinary brands through the power of archetypes : [electronic resource]

Ключевые слова

Тематические рубрики

• Economics - Enterprise Management

Аннотация

In this book, the authors show that the most successful brands are those that most effectively align with fundamental patterns in the unconscious, known as archetypes. Using well-known brands such as Nike, Apple, and Pringles as examples, they teach you how to find your own archetype and make a strong impression on your audience