Brand storytelling in the digital age : theories, practice and application : [electronic resource]

Ключевые слова

Тематические рубрики

• Economics - Enterprise Management

Аннотация

The book is based on interdisciplinary research in the fields of neuroscience, emotional attachment, and narrative theory. It critically examines existing theories, practices, and applications of storytelling, providing a platform for discussions among scholars, researchers, and practitioners.