Market research in practice : an introduction to gaining greater market insight
Книга

Market research in practice : an introduction to gaining greater market insight

Hague P.N.

Универсальный читальный залИндекс: HF5415.2 - .H34

Библиографическое описание

Издательство
KoganPage
Год издания
2021
Объём
372 с.
ISBN
978-1-3986-0284-7
Шифр
HF5415.2 - .H34
Авторский знак (Кеттер)
.H34
Авторский знак (Хавкина)
H 15
Индекс ББК
65.290-2
Индекс LCC
HF5415.2
Дисциплина
Marketing research

Ключевые слова

marketing researchtoolsapproachesand challenges of marketing researchstep-by-step guide through the entire processeffective use of tools

Тематические рубрики

  • Economics - Enterprise Economics
  • Marketing research

Аннотация

Market Research in Practice provides a practical and robust introduction to the subject, providing a clear step-by-step guide to managing market research and how to effectively to obtain the most reliable results. Written by an industry expert with over 35 years' practical experience in running a successful market research agency, tips and advice are included throughout to ground the concepts in business reality. This text also benefits from real-world examples from companies including Adidas, Marks & Spencer, Grohe and General Motors.