Product marketing, simplified
Книга

Product marketing, simplified

Sekaran Srini

Универсальный читальный залИндекс: HF5415 - .S45

Библиографическое описание

Год издания
2020
Объём
199 с.
ISBN
9798667425731
Шифр
HF5415 - .S45
Авторский знак (Кеттер)
.S45
Авторский знак (Хавкина)
S 44
Индекс ББК
65.290-2
Индекс LCC
HF5415
Дисциплина
Product Management

Ключевые слова

understanding the customer's journeycreating personasbuilding positionswriting persuasive messagesbuilding a market entry strategydetermining prices and packaginglaunching productsworking with analysts and the pressensuring sales and creating demandinfluencing the product roadmap

Тематические рубрики

  • Marketing
  • Management
  • Product management
  • Marketing - Management

Аннотация

A comprehensive guide to product marketing--from messaging to influencing the product roadmap. Learn how to launch products, deliver value to the right customer, and grow your business."