Digital marketing : Strategy, implementation and practice
Книга

Digital marketing : Strategy, implementation and practice

Chaffey Dave

Универсальный читальный залИндекс: HF5415.1265 - .С43

Библиографическое описание

Издательство
Pearson
Год издания
2022
Объём
534 с.
ISBN
978-1-292-40096-9
Шифр
HF5415.1265 - .С43
Авторский знак (Кеттер)
.С43
Авторский знак (Хавкина)
C 43
Индекс ББК
65.290-2
Индекс LCC
HF5415.1265
Дисциплина
Digital Marketing

Ключевые слова

artificial intelligencemachine learningdigital marketing strategydigital marketing strategy implementationtarget audiencedigital marketing channelsdigital marketing strategies on social mediacontent marketing and SEOcustomer relationship buildingdigital analytics

Тематические рубрики

  • Internet marketing
  • Strategic planning

Аннотация

The book provides a detailed practical guide on how companies can use digital media and technology to achieve their marketing goals. The authors connect marketing theory with practical experience through case studies and interviews with leading companies such as eBay and Facebook.