Exploring strategy : text and cases
Книга

Exploring strategy : text and cases

Johnson Gerry, Scholes Kevan, Whittington Richard

Универсальный читальный залИндекс: HD30.28 - .J64

Библиографическое описание

Издательство
Financial Times Prentice Hall
Год издания
2011
Объём
746 с.
ISBN
978-0-273-73549-6
Шифр
HD30.28 - .J64
Авторский знак (Кеттер)
.J64
Авторский знак (Хавкина)
J 74
Индекс ББК
65.290-2я73
Индекс LCC
HD30.28
Дисциплина
Strategic Marketing

Ключевые слова

дар Сагындыковаstrategic positionstrategic choicesstrategy in actionbusiness-level strategycorporate-level directions and strategyinternational strategyinnovation and entrepreneurshipmethods and strategy evaluation

Тематические рубрики

  • Economics - Enterprise Management - Planning
  • Business planning
  • Strategic planning
  • Business planning - Case studies
  • Strategic planning - Case studies

Аннотация

Strategic position (environment, opportunities, goal, and culture). Strategic choices (business-level strategy, corporate-level strategy, international strategy, innovation and entrepreneurship, and strategy evaluation). Strategy in action (strategy development processes, organization for success, strategy resource provision, strategic change management, and strategy practice).