Contemporary strategy analysis
Книга

Contemporary strategy analysis

Grant Robert

Универсальный читальный залИндекс: HD30.28 - .G73

Библиографическое описание

Издательство
John Wiley & Sons
Год издания
2025
Объём
486 с.
ISBN
978-1-394-25159-9
Шифр
HD30.28 - .G73
Авторский знак (Кеттер)
.G73
Авторский знак (Хавкина)
G 71
Индекс ББК
65.290-2я73
Индекс LCC
HD30.28
Дисциплина
Principles of Management

Ключевые слова

strategic analysisvalue creation and appropriationstrategic analysis toolskey business strategy componentstechnology industriesnew business modelsand innovation management

Тематические рубрики

  • Enterprise Economics - Strategic Planning
  • Strategic planning

Аннотация

The updated edition of the book addresses the new challenges that businesses face in a complex and dynamic environment. The author introduces students to the latest trends in strategy and addresses issues that are relevant to modern enterprises. The textbook covers a wide range of contemporary topics, including fully integrated business models, real-life examples of business model innovation, and practical tools for developing and implementing business strategies.