Книга
Business communication today : creating human connections in the age of AI
Bovée Courtland, Thill John
Универсальный читальный залИндекс: HF5718 - .B68
Библиографическое описание
- Издательство
- Pearson
- Год издания
- 2026
- Объём
- 716 с.
- ISBN
- 978-1-292-75288-4
- Шифр
- HF5718 - .B68
- Авторский знак (Кеттер)
- .B68
- Авторский знак (Хавкина)
- B 81
- Индекс ББК
- 88.53я73
- Индекс LCC
- HF5718
- Дисциплина
- Business Communications
Ключевые слова
Тематические рубрики
- Psychology - Social psychology of personality
- Business communication - United States - Case studies
- Communication in organizations - United States - Case studies
Аннотация
This edition continues to provide the cutting-edge coverage that students can count on to prepare them for real business practice. This text provides real-world training for the business world of today and tomorrow. This edition includes up-to-date coverage of the social communication model that's redefining business communication and reshaping the relationships between companies and their stakeholders.