Business communication today : creating human connections in the age of AI
Книга

Business communication today : creating human connections in the age of AI

Bovée Courtland, Thill John

Универсальный читальный залИндекс: HF5718 - .B68

Библиографическое описание

Издательство
Pearson
Год издания
2026
Объём
716 с.
ISBN
978-1-292-75288-4
Шифр
HF5718 - .B68
Авторский знак (Кеттер)
.B68
Авторский знак (Хавкина)
B 81
Индекс ББК
88.53я73
Индекс LCC
HF5718
Дисциплина
Business Communications

Ключевые слова

Тематические рубрики

  • Psychology - Social psychology of personality
  • Business communication - United States - Case studies
  • Communication in organizations - United States - Case studies

Аннотация

This edition continues to provide the cutting-edge coverage that students can count on to prepare them for real business practice. This text provides real-world training for the business world of today and tomorrow. This edition includes up-to-date coverage of the social communication model that's redefining business communication and reshaping the relationships between companies and their stakeholders.