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По запросу «marketing communications» найдено 5 изданий

Principles of integrated marketing communications : an evidence-based approach
Универсальный читальный зал· 1 экз.
Ang Lawrence Ang
Cambridge University Press, 2021 · Книга · 507 стр. · ISBN 978-1-10870311-6
marketing communications media brand
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Advertising and promotion : an integrated marketing communications perspective
Универсальный читальный зал· 1 экз.
Belch George E., Belch Michael A.
NY McGraw-Hill Education, 2018 · Книга · 764 стр. · ISBN 978-1-259-92169-8
advertising sales promotion communication in marketing
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Using behavioral science in marketing : drive customer action and loyalty by prompting instinctive responses
Public Library· 1 экз.
Harhut Nancy
KoganPage, 2022 · Книга · 272 стр. · ISBN 978-1-3986-0668-5
marketing consumer behavior marketing communications
Шкаф HF–J Подробнее
Strategic brand management : building, measuring, and managing brand equity
Универсальный читальный зал· 1 экз.
Keller Kevin Lane
Pearson, 2020 · Книга · 621 стр. · ISBN 1-292-31496-6
brands brand management brand orientation to the consumer
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Direct and digital marketing in practice
Универсальный читальный зал· 1 экз.
Thomas Brian, Housden Matthew
Bloomsbury, 2017 · Книга · 526 стр. · ISBN 978-1-4729-3909-8
direct marketing internet marketing digital marketing
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Результаты поиска

Principles of integrated marketing communications : an evidence-based approach

Advertising and promotion : an integrated marketing communications perspective

Using behavioral science in marketing : drive customer action and loyalty by prompting instinctive responses

Strategic brand management : building, measuring, and managing brand equity

Direct and digital marketing in practice